Have you ever wondered why most designers make their design process too complicated? Regardless of the steps, my main question is: even if you have too many steps or a complex process, is it helping you work faster and earn more?
If not, you're definitely not alone.
I totally get it. We try different approaches to create the best designs, but sometimes we overcomplicate things. Let’s first understand why this happens and then explore how a simpler design process can help you.
Most designers focus on the end results. Even when talking with clients, they skip important steps and jump straight to the budget. I’ve been there too and missed out on big opportunities because of this. By skipping key steps, you’re likely missing out on extra income, which you’ll realize by the end of this guide.
After missing out on opportunities, we often think, “Maybe if I set up Notion, create templates, or make a long to-do list, I’ll be more productive or charge more.” But the truth is, without a clear design process, you can’t charge more or work faster.
Of course, tools are helpful, but they don’t guarantee productivity. At the end of the day, productivity comes from simplifying the process.
In my experience, having a clear and simple design process can make your work more valuable and help you be more productive.
Here are five steps I follow that have improved my productivity and income over time.
Instead of giving a budget without fully understanding the effort, start by asking key questions. This will help you define the project scope and strategy. Knowing the effort involved allows you to charge more.
For example, if a client asks for a redesign of an app, you should ask a few questions:
By asking these questions, you uncover the actual effort and unspoken details. This allows you to charge more because you understand the full scope of the work.
Once you get the project, it's time for brainstorming. In most projects, I focus on three things for the best results:
Clients will share their ideas, but my understanding is the most important part. This is where I lock in the scope of the project. If the client asks for big changes later, We might need to revisit the proposal.
This step is crucial. It makes sure everyone is on the same page and sets clear project boundaries.
After brainstorming, bring the idea to life with a clear direction. Many designers turn to Pinterest or Dribbble for inspiration but get overwhelmed. I keep it simple by using FigmaJam or Miro to create mood boards that organize all ideas ideas included:
From here, I start working on the direction. The idea is to keep it simple, using either FigmaJam or Miro and keeping everything in one place.
Let's be honest, you and I know how to design, right? So let's talk about the most important thing.
The first thing is to focus on results, not perfection. I used to spend hours perfecting one design. When I showed it to the client, they often asked, "Did you try this or that?" Even if I explained, they still wanted to see those versions.
In my design process, I always create multiple design variants. I don't delete my designs, even if they look worse. This way, I can show my client how I moved from A to B. Trust my process. If a client asks, "Did you try this?" I can always say, "Yes, here is that version."
Secondly, once the idea, structure, and story are clear, complete the layout. Now you can spend time adding details. My advice is to avoid perfectionism at the beginning.
In most of my projects, I collaborate with developers. Sometimes this happens during the design phase, and other times it's midway through the project. It totally depends on the project's needs. If you’re a designer who does the same, that’s great! If not, I completely understand.
The key point is that exporting assets, answering developers' questions, and making design changes take a lot of time. It’s important to be accountable for this effort.
Whenever you have a project, ask the client if they need additional support with developers. If they say yes, make sure to ask for more money.
If everything is clear in the beginning, I am sure you are having a long-term relationship with the client and at the same time, you are excited about the project, which makes you happy!
Remember: Your time is valuable. Make sure you’re getting paid for your worth
See you in another one!
Let’s grow together 🙌